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What counts as branded content
The short version
If a brand gives you money or free stuff and it shows up in or shapes your content, it's branded content.
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What it means for you
Meta defines branded content as content featuring or influenced by a business partner in exchange for something of value. Its examples are money and free gifts.
Meta doesn't spell out 'something of value' further. Treat cash, free products, discounts, trips and perks as covered.
✓ Do
- Treat gifted products as sponsored if you post about them.
✕ Don't
- Decide it's 'not sponsored' because no cash changed hands.
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