Creators setting up a camera, filming original work, then collaborating and protecting their work, connected by arrows.

For Facebook & Instagram creators

You Get Paid for Your Content. When you Follow the Rules.

Meta's creator rules are spread across dozens of help pages. Most creators never read them, and that's how monetization gets lost. Every rule here is in plain English, with what to do, what to avoid, and a link to Meta's official page.

Start the roadmap Read creator stories

Layer 3 · Each postContent Monetization PoliciesFormat, topic and tone of every reel and postBreak it: de-monetized posts Layer 2 · Your accountPartner Monetization PoliciesWho you are, originality, real audience, paymentsBreak it: de-monetized account Layer 1 · EveryoneCommunity StandardsThe rules for posting at all on Meta's appsBreak it: account banned

To earn, a post has to clear all three. The redder the card, the more you can lose. How the layers work →

Read the signals

Every rule on this site carries one of five labels, so you can scan for what can cost you money.

No Earnings

Never earns. Can cost the account its monetization.

Earns less

Allowed, but fewer advertisers or less reach. Can tip into blocked.

Required

Something you must do or have before you can earn.

Way to earn

A Meta program that pays creators.

How it works

Background that explains penalties, status screens and appeals.

Seven ways creators lose money

The rules behind most de-monetization notices. Start here if you only have five minutes.

Edits that don't make content yoursSmall changes to someone else's clip still count as unoriginal. Meta names ten of them.

Six video formats that can never earnStatic videos, static image polls, slideshows, looping videos, text montages and videos with built-in ads are not monetizable.

Engagement baitOffering a reward for likes, comments, shares or link clicks makes a post non-monetizable.

Fake engagement, share groups and mass crosspostingAnything that artificially boosts followers, views or engagement to earn more can cost you monetization.

Use the Paid Partnership labelBranded content must use the Paid Partnership label with the brand tagged, and the brand must agree to be tagged first.

Music in your videosMusic for commercial or non-personal use needs a license, and you can't create a 'music listening experience'.

Getting paid: payout rulesSet up a payout account early. Without one, earnings are capped and can be forfeited after 6 months.

Your monetization roadmap

Which rules matter at each stage of growing a creator business.

Full roadmap →

No EarningsEarns lessRequiredWay to earnHow it works

Stage 1

Start

Set up so you're eligible and nothing you post now hurts you later.

+ 4 more in this stage →

Stage 2

Evolve

Unlock your first payout programs and take your first brand deals the right way.

+ 5 more in this stage →

Stage 3

Grow

Add recurring income, bigger deals and protection for the work you've built.

+ 4 more in this stage →

Follower milestones

Where each payout program unlocks. Tap a milestone to see the full requirements.

FB Facebook · IG Instagram. Facebook Content Monetization, the biggest payout program, is invite-only and publishes no follower minimum. Every program also requires 18+ and an eligible country.