Content, IP & AI
Copyright, music, AI labels, strikes and the Community Standards creators trip on most.
Copyright basics
If a rights holder reports your content, Meta removes it. Fair use is a defense, not a guarantee.
Repeat copyright violations
Repeated infringement can get your account disabled, your Page removed or features taken away.
Music in your videos
Music for commercial or non-personal use needs a license, and you can't create a 'music listening experience'.
Music Revenue Sharing
Videos 60 seconds or longer that use Licensed Music library songs could earn a 20% share of ad revenue.
Content protection: guard your reels
A free mobile tool that finds copies of your Facebook reels across Facebook and Instagram and lets you track, block or release them.
Label realistic AI video and audio
Photorealistic video or realistic-sounding audio that was made or altered with AI may need an 'AI info' label.
AI-generated profile label
Accounts featuring AI-generated people should carry the 'AI-generated profile' label, or they may get less reach.
AI content and monetization
There's no blanket ban on monetizing AI content, but every normal rule applies, and low-effort AI 'slop' hits the originality and spam rules.
How strikes work
Strikes come from removed content, count across Facebook and Instagram, and expire after one year.
Facebook's penalty ladder
One strike is a warning. Strikes 2 through 6 limit features. From strike 7, you're blocked from posting for longer and longer.
Erase your first warning
First-time, non-severe violators can remove the warning by completing a short lesson, once every 12 months.
Spam rules creators trip on
High-frequency posting, buying or selling accounts and engagement, and misleading links all count as spam.
Money and business-opportunity content
Guaranteed returns, money flips, recruit-to-earn schemes and fake giveaways are banned under Prohibited Commercial Practices.
Health, beauty and weight-loss posts
Weight-loss and cosmetic-procedure content is shown only to adults, and claims to cure diseases are banned.
Talking about other people
Anyone with 1 million or more followers counts as a public figure and gets less protection. Private people and minors get more.
Why your posts stop being recommended
Some content stays up but won't be shown to non-followers. On Instagram, Account Status tells you if that's happening.
Instagram Terms highlights for creators
No buying or selling accounts, no impersonation, and Meta gets a license to show what you post.