
RequiredFB + IGEvolve
Who can post branded content
The short version
You need a Page, professional-mode profile or Instagram professional account, a clean record and an established presence.
No EarningsEarns lessRequiredWay to earnHow it works
What it means for you
Misinformation or Community Standards violations can cost you access to the branded content tool. Meta requires a 'sufficient follower base' but publishes no number.
Repeated violations by connected entities, called 'systemic violations', can also cost eligibility.
✓ Do
- Keep your account in good standing before pitching brands.
✕ Don't
- Let a manager with a bad record run your account.
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