Earns lessFB + IGStart
Strong language
The short version
A few swear words keep most advertisers. Frequent profanity drops you to very few. Hateful language is restricted.
No EarningsEarns lessRequiredWay to earnHow it works
What it means for you
Profanity, derogatory words, sexual words, innuendo, crude gestures and vulgar motions all count, whether spoken, written on screen or shown.
Meta doesn't define how many is 'a few' versus 'multiple', so err on the side of fewer.
How advertisers rate it
OK for almost allNo strong language
OK for mostA few uses
OK for very fewMultiple uses
BlockedHateful conduct is restricted under the Content Monetization Policies
✓ Do
- Bleep or cut swearing in your first seconds and captions.
- Keep on-screen text clean.
✕ Don't
- Put profanity in hooks, titles or thumbnails.
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