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AI-generated profile label
The short version
Accounts featuring AI-generated people should carry the 'AI-generated profile' label, or they may get less reach.
No EarningsEarns lessRequiredWay to earnHow it works
What it means for you
On August 31, 2026 Instagram renamed the 'AI creator' label to 'AI-generated profile'. Labeled accounts aren't penalized for featuring an AI person.
Instagram's Recommendation Guidelines list repeatedly posting photorealistic AI people without this label as a reason an account may not be recommended. Routine AI editing or caption help doesn't require the label.
✓ Do
- Turn on the label for any AI persona or AI influencer account.
✕ Don't
- Present an AI character as a real human.
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