The model who never existed
Zara built "Nova," a photorealistic AI fashion model. Followers asked where Nova lived and what she ate for breakfast.
What happened
Zara never turned on the AI-generated profile label.
Growth stalled. Account Status showed that Nova's content was no longer being recommended to new people.
The rule behind it
Accounts that repeatedly post photorealistic AI people without the AI-generated profile label may not be recommended. Labeled accounts aren't penalized for featuring an AI person.
Getting paid by following the rules
- Turn on the AI-generated profile label.
- Say in the bio that Nova is an AI character, and lean into it.
- Label any realistic AI video or voice with the AI info label too.
AI can be the character. It can't be a secret.
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