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Label realistic AI video and audio
The short version
Photorealistic video or realistic-sounding audio that was made or altered with AI may need an 'AI info' label.
No EarningsEarns lessRequiredWay to earnHow it works
What it means for you
Meta's examples that need a label: a realistic video of people at a market, AI audio of two people talking, a song with AI vocals, and a reel with a realistic AI voiceover. Cartoon-style video doesn't need one. Still images don't require a label, though Meta may add one automatically.
Meta says there 'may be penalties' for not labeling when required, without giving specifics. Content with industry AI signals (C2PA or IPTC) gets labeled automatically.
✓ Do
- Turn on the AI label whenever a viewer could mistake it for real.
- Label AI voice clones and AI vocals.
✕ Don't
- Post a realistic AI clip of a real person doing something they didn't do.
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