Giveaways and contests
Giveaways are allowed, but Meta's monetization rules ban physical prizes, paywalled entry and 'tag or share to enter' mechanics.
What it means for you
Under Meta's monetization promotion guidelines, a promotion must be open to everyone. You can't require a subscription or Stars to enter. You can't give away physical goods in connection with the promotion, though virtual gifts for a milestone are fine.
You also can't run entry through personal timelines or friends. 'Share on your Timeline', 'share to a friend's Timeline for extra entries' and 'tag your friends to enter' are all out.
You're responsible for official rules, age and residency eligibility, and any registration your local laws need. Every promotion must release Facebook from liability and say Facebook doesn't sponsor or run it. No gambling, lotteries or paid sweepstakes.
✓ Do
- Write official rules and post them.
- Add the Facebook non-affiliation statement.
- Let people enter with a comment answer, not a share.
✕ Don't
- 'Tag 3 friends to enter.'
- 'Subscribers only' giveaways.
- Tie prizes to likes or follows.