One post, unlimited ads
A sneaker brand paid Andre for one Reel and asked him to approve "partnership ad access." He tapped yes without reading.
What happened
He had granted account-level permission, not access to one post.
Months later, ads under his name were still running, built from other posts that tagged the brand. Some had comments hidden.
The rule behind it
Content-level permission covers one post. Account-level permission lets a brand make ads from your handle without a post, use any post that tags them and use your custom audience.
Read the full rule: Partnership ads: letting brands boost you →
Getting paid by following the rules
- Grant content-level permission, or share an ad code, for one-off deals.
- Price account-level access much higher, with an end date in the contract.
- Remember you can revoke permission at any time.
Know which door you're opening. One post and your whole handle are very different prices.
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