The workout that went silent
Lena's 3-minute workout Reels used a full chart-topping song. Half of them were muted within a day.
What happened
The rights owner had the audio muted in some countries. A few videos were blocked entirely, and her views fell off a cliff.
The rule behind it
The Music Guidelines say you're responsible for licensing, and using lots of music makes limits more likely. Full songs as the main draw are the riskiest.
Getting paid by following the rules
- Use tracks from the licensed music library in the app, or original audio.
- Keep her voice and coaching as the main audio, with music underneath.
Your voice is the safest soundtrack.
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