The voice that wasn't his
Theo started using a realistic AI voice to narrate his history Reels. It sounded like a real documentary host.
What happened
He never switched on the AI label. A viewer asked if the narrator was a real person, and Theo realized nobody could tell.
The rule behind it
A realistic AI voiceover is one of Meta's own examples of content that may need an 'AI info' label. Meta says there may be penalties for skipping it.
Getting paid by following the rules
- Turn on the AI label for every Reel with AI narration.
- Mention it in the caption. His audience cared more about the stories than the voice.
If people could mistake it for real, label it.
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