Five stars for free
A skincare seller offered Mei free products if she'd post a 5-star review and a glowing testimonial. No label needed, they said.
What happened
She posted it as an honest review.
Followers who bought the product were disappointed, and one reported the post as misleading.
The rule behind it
Meta's Community Standards ban fake reviews and reviews given in exchange for discounts or free products. A sponsored post with the Paid Partnership label is different from a hidden paid review.
Getting paid by following the rules
- Turn paid offers into labeled branded content with her real opinion.
- Say no to any deal that dictates the rating.
- Keep honest reviews free of any payment or gifts.
If the rating was paid for, it's an ad, so call it one.
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