The share group
Rico joined a group of 40 Page admins who all shared each other's posts within the first hour.
What happened
Views spiked. Then his Page lost monetization for inauthentic engagement, and his earnings never came back to where they were.
The rule behind it
Coordinated sharing, called manufactured sharing, and high-volume crossposting break the authentic engagement rule.
Read the full rule: Fake engagement, share groups and mass crossposting →
Getting paid by following the rules
- Leave the group and stop crossposting to networks of Pages.
- Collaborate in the open with Collab posts and real partnerships.
Engagement you arranged isn't engagement Meta will pay for.
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Jada's split-screen reactions to viral clips were pulling 200K views a week. Then her earnings dropped to zero overnight.
Quotes, slides and zero dollars
Marco's motivational quote videos got shared everywhere. His dashboard said they earned nothing.
The giveaway that backfired
To celebrate 20K followers, Tasha offered a $300 rug to anyone who liked, shared and tagged three friends.