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Health, beauty and weight-loss posts

The short version

Weight-loss and cosmetic-procedure content is shown only to adults, and claims to cure diseases are banned.

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What it means for you

Meta's Restricted Goods and Services policy, updated September 9, 2026, limits weight-loss and cosmetic-procedure content to 18+, including posts that just mention a product or show you using it.

Claims that a product cures diseases on Meta's list (cancer, diabetes, autism, HIV and more) are banned. Health clickbait like time-bound results without disclaimers is restricted.

✓ Do

  • Expect smaller reach on weight-loss content and plan for it.

✕ Don't

  • Post before-and-after miracle claims.

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