Monetized Content CreatorGet Paid by Following the Rules
Bianca recording an original movie review with a microphone and film clapper.
BiancaMovie recap creator · 61K followers

The panic delete

Bianca woke up to a 90-day originality penalty. By lunch she had deleted 300 old videos and filed an appeal.

How it works
1

What happened

She thought wiping the old recaps, which used long stretches of film footage, would clear her record fast.

The appeal was denied. She had used her one appeal on that decision and still had the 90 days ahead of her.

2

The rule behind it

Meta says not to bulk-delete content to speed things up, and to post a significant number of original Reels before appealing. You usually get one appeal per decision.

Read the full rule: The 90-day originality penalty →

3

Getting paid by following the rules

  • Leave the old posts alone and stop posting unoriginal recaps.
  • Switch to her own on-camera reviews, with short clips only to support her opinion.
  • Build a solid run of original Reels, then appeal once with a short, factual note.
The lesson

Don't spend your one appeal in a panic. Earn it first.